E-Commerce Analytics

For many businesses, analytics is a value added support to the company's core business processes. Not so in the case of E-Commerce!

Analytics is the life line of the business. Every aspect of the decision making process borrows key insights from deep analytics.

Key Aspects of E-Commerce Analytics are:

1. Tracking - Where are the customers coming from, what are they looking at
2. Conversion - Are the customers dropping off at any point of the process?
3. Design Campaigns - Based on user data / loyalty, design campaigns, A/B Testing Protocols to improve effectiveness
4. Optimization - Optimize the website "real estate" to ensure the maximum value for both the company and the customers

Most E-Commerce organizations have sophisticated databases / datamart generation.

But the gap arises in utilising this datamart in a sophisticated manner to generate revenue and generate opportunities for the organization.